The way that products are displayed in a retail setting can influence whether or not a consumer makes a purchase. You want your product displays to be durable and attractive, but you don't want to invest a lot of money in each display.
Cardboard can provide a viable option when it comes to creating the perfect product display. A cardboard display can offer you some unique benefits that will help you promote your products more effectively.
1. Reduced Shipping Costs
It is likely that you will be shipping your product displays to retail locations throughout your distribution area. If you have a bulky wood or plastic display, shipping costs can really add up.
Cardboard displays can be folded flat to minimize the amount of space they consume during shipping. Cardboard is also a lightweight material, so you won't be paying for overage fees to ship your displays when they are made from cardboard. Saving money on display shipping can help you increase your company's profitability over time.
2. Maximum Portability
Retailers will often need to move product displays to different locations throughout their store as product volume and advertising efforts change. You want to facilitate this process by providing a product display that can be relocated with ease.
Once your products are removed from a cardboard display, the display is extremely portable. A single employee can carry the display to a new location with ease. This portability makes cardboard displays more attractive to retailers and ensures that the display will be featured prominently in each store within your distribution area.
Increasing the visibility of your products with a portable cardboard display can help boost sales volumes and generate more income for your company.
3. Maximum Durability
Another factor that can help determine the usability of your product displays is the durability of each display. You might think that cardboard lacks the durability of wood or plastic, but the cardboard using to make product displays is actually quite strong.
Corrugated cardboard, which features a layer of folded cardboard between two outer walls, has the ability to hold its shape and support the weight of your products with ease. A durable display can be used by retailers for many months, ensuring that your product gets the recognition it deserves.
Designing a product display is no small task. If you want to capitalize on low shipping costs, portability, and durability, then consider cardboard displays in the future. For more information, reach out to companies like EZ POP.Share